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Recognition crowns three decades of global delivery as HOBA Tech expands into Australia & New Zealand and readies the launch of HOBA Pro AI.
HOBA Tech is proud to announce that our Founder & CEO, Heath Gascoigne, MBA, has been named Digital Transformation CEO of the Year 2025 by CEO Monthly. The award recognises Heath’s leadership in creating the HOBA® (House of Business Architecture) framework and turning it into a trusted consulting practice, academy, and software platform used across government and enterprise in the UK, USA, Europe and the Middle East.
“This award is for our clients, partners and community. Our mission is simple: make transformation predictable, transparent and value-led,” said Heath. “As we expand into Australia and New Zealand, we’re bringing 30 years of international experience back to the Asia-Pacific region—with the same rigor, practicality and results our clients expect.”
2025 is a milestone year for HOBA Tech. Alongside our ANZ expansion, we’re preparing the public launch of HOBA Pro AI—our AI-enabled platform that turns strategy into measurable outcomes with responsible governance built in. Heath’s continued thought leadership will also culminate in two new books scheduled for release at the end of 2025.
Partner with us in ANZ (limited spots): We’re onboarding select consulting partners to deliver HOBA® locally with global standards.
CTA: Apply for ANZ Partner Program →
Get early access to HOBA Pro AI: Join the waitlist to become a beta user and help shape the platform.
CTA: Join the HOBA Pro AI Waitlist →
For media and partnership enquiries, contact inquiries@hoba.tech

HOBA Tech is delighted to announce the nine winners of our 9-Year Anniversary Lucky Dip — nine full scholarships to the Certified HOBA Business Transformation Architect programme.
We received thousands of high-quality applications from across the world. To make the process absolutely fair and transparent we ran the draw live — a HOBA-branded spinning-wheel draw that selected winners at random on our livestream. The draw used cryptographic randomness and a timestamped audit log so the outcome is verifiable.
Please join us in congratulating the recipients of the HOBA 9-Year Scholarship:
🎯 Tom Juma - Kenya
🎯 Udom Hongchatiku - Thailand
🎯 Jarret Bunnin - United States
🎯 James Landgraf - United States
🎯 Ajit Ahloowalia - Ireland
🎯 Will Bevan - United Kingdom
🎯 Ernest Obu Cann - United Kingdom
🎯 Marcel Ekkel - Hong Kong
🎯 Luis Pena - Mexico
This scholarship was awarded in support of HOBA’s mission to democratise business transformation — to make professional transformation skills accessible and affordable for practitioners everywhere, not just large organisations. We also used this opportunity to introduce our new 12-month and 24-month payment plans, designed to make certification and lifelong learning financially accessible without compromising quality.
The winners were chosen live on our broadcast using the HOBA Lucky Dip tool. The selection process uses the browser’s cryptographic random number generator and records a timestamped audit log. For complete transparency we will publish: the applicants CSV used for the draw, the draw log, and the winners CSV. (Links to the downloads will appear here shortly.)
If you didn’t win but still want to join the Certified HOBA Business Architect programme, enrolments are open. Learn more and register here: https://hoba.tech/certified-business-transformation-architect
If you’re interested in HOBA Pro AI (Private Beta) and how it will support your transformation work, visit https://app.hoba.tech for product details and early access information.
As we grow globally, HOBA is still accepting applications for our Australian & New Zealand Founding Partner Programme. Only 10 founding partner slots are available — applications are open now and will close at the end of November or once the 10 seats are filled (whichever comes first). If you’re a transformation leader in ANZ and want exclusive early access, partner benefits and enhanced commercial terms, apply here: https://hoba.tech/partners/anz (or email partners@hoba.tech).
A huge thank you to everyone who applied and to everyone who joined the live draw. Your interest and the calibre of applications is proof that democratising transformation matters — and that there’s a global demand for practical, rigorous, and accessible transformation training.
— The HOBA Tech team
We’re excited to announce that HOBA Tech is officially launching in Australia and New Zealand.
For 9 years, HOBA has been helping organisations around the world transform with confidence. Our internationally recognised Business Transformation Playbook® has been sold in 13 countries, stocked in major retailers including Waterstones, Blackwell’s, and university campuses across the UK and US, and is trusted by governments and global enterprises alike.
Now, we’re bringing HOBA home to the Southern Hemisphere.

👉 As part of our launch, we’re opening 10 exclusive Founding Partner spaces for consulting leaders and transformation professionals in Australia and New Zealand.
Founding Partners will receive:
🚀 “HOBA Tech is officially launching in 🇦🇺 Australia & 🇳🇿 New Zealand. With our Founding Partner Programme, we’re opening just 10 seats to shape the future of transformation with HOBA Pro AI 🚀. #HobaTech #HobaProAI #BusinessTransformation”
Heath Gascoigne
Applications are open now and will close on 30 November 2025 (or once all 10 seats are filled).
📞 Don’t miss this opportunity to be part of HOBA Tech’s next chapter. Apply today and secure your place in shaping the future of transformation in Australia and New Zealand.
🚀 “For 9 years we’ve helped organisations worldwide transform with confidence. Now we’re bringing HOBA home to ANZ 🌏. Only 10 Founding Partner spots available — join us to lead the next chapter. #HobaTech #PartnerProgram #Australia #NewZealand
Heath GascoigneTweet
Read the full Press Release here: “HOBA Tech Expands to Australia & New Zealand with Exclusive Founding Partner Programme“
Heath Gascoigne is the CEO of HOBA Tech, a leading business transformation consultancy, and the author of the internationally acclaimed The Business Transformation Playbook. With years of expertise and a globally adopted framework, HOBA Tech empowers organizations to achieve transformation success through strategic guidance, training, and actionable insights.
Heath’s innovative leadership style continues to inspire organizations worldwide, reshaping how they approach transformation and driving measurable results. Ready to transform your business? Discover how HOBA Tech can help you succeed.
🤖 Is Your Organisation Ready for AI Transformation? Find Out in 3 Minutes.
🎯 Take our new AI Transformation Readiness Scorecard and discover how prepared your business really is to apply AI — strategically and sustainably.
📊 What you’ll get:
✔️ Personalised AI readiness score (across Strategy, Operations & Implementation)
✔️ Instant PDF report with practical next steps
✔️ Benchmark yourself against transformation leaders
✔️ Identify hidden risks before you invest in AI
🚫 This isn’t another shiny-object quiz — it’s based on the HOBA® Framework used by governments and enterprises globally to deliver transformation that works.

👉 Take the Scorecard Now:
https://hoba.tech/scorecards/ai-transformation-readiness/
💡 The organisations that win with AI tomorrow are preparing today.
#AIreadiness #BusinessTransformation #HOBAframework #Scorecard #DigitalStrategy #AIatWork